Advertising & Paid Media

Heartland Soil Services

Heartland Soil Services partnered with Sierra Cargill Marketing & Creative to increase brand visibility and generate quality leads using a multi-platform paid advertising strategy. Through a mix of social media ads, streaming audio campaigns, and connected TV placements, we developed a tailored approach that positioned Heartland Soil Services as a trusted agronomy partner for producers.

The Challenge

Heartland Soil Services wanted to reach more growers, drive high-quality leads for their field reps, and grow brand recognition across the U.S.

Key goals included:

Generating quality leads
Expanding brand awareness beyond their existing customer base
Reaching producers on multiple platforms where they already consume content
Creating data-driven campaigns that maximize ROI

The Strategy

We built a comprehensive paid media strategy designed to meet Heartland Soil Services' objectives and reach their audience where they are:

Social Media Paid Ads
- Developed platform-specific campaigns for Facebook and X
- Utilized lead generation forms to capture grower information directly within ads
- Designed scroll-stopping visuals and optimized ad copy for engagement
Streaming Audio Ads
- Placed targeted ads on Pandora, Spotify, and podcast platforms
- Created short, conversational scripts to resonate with producers
- Reached audiences during drive time, fieldwork, and other high-attention windows
Connected TV & Streaming Video Ads
- Produced video spots for streaming TV platforms like Hulu and YouTube TV
- Targeted relevant demographics and geographies to reach producers in Heartland’s service area
- Reinforced messaging consistency across all digital ad formats

By combining multiple advertising channels into a single strategy, we created a full-funnel approach that boosted awareness, engagement, and conversions.

The Results

Heartland Soil Services achieved strong success across multiple platforms:

40% increase in qualified leads for field reps
3.5x ROI on paid advertising spend
Expanded brand awareness through targeted streaming TV and audio campaigns
Significant engagement from social ads, with above-average click-through rates
A multi-platform presence that positioned Heartland as a leader in agronomy services

Screenshot of positive view metrics on Facebook

Great advertising gets you noticed.
Our paid media services combine social ads, streaming campaigns, and connected TV to help ag brands reach the right audience and drive real results.

Let's Talk

Heartland Soil Services

Advertising & Paid Media

The Challenge

The Strategy

The Results

Heartland Soil Services achieved strong success across multiple platforms:

40% increase in qualified leads for field reps

3.5x ROI on paid advertising spend

Expanded brand awareness through targeted streaming TV and audio campaigns

Significant engagement from social ads, with above-average click-through rates

A multi-platform presence that positioned Heartland as a leader in agronomy services

Great advertising gets you noticed. Our paid media services combine social ads, streaming campaigns, and connected TV to help ag brands reach the right audience and drive real results.

Great advertising gets you noticed.
Our paid media services combine social ads, streaming campaigns, and connected TV to help ag brands reach the right audience and drive real results.