The International Brangus Breeders Association partnered with Sierra Cargill Marketing & Creative to elevate their visual identity and create cohesive graphic design assets across digital and print platforms. From brochures and print ads to digital ads, event signage, and branded templates, we’ve helped IBBA showcase the Brangus breed with consistent, eye-catching creative.

The Challenge

IBBA needed professional, on-brand design assets to communicate effectively with members, buyers, and commercial cattlemen. Their goals were to:

• Develop consistent design templates across all publications and ads

• Create high-impact brochures and flyers for events and breed promotion

• Design print ads and digital campaigns that engage target audiences

• Strengthen visual recognition of IBBA and the Brangus brand

• Support ongoing marketing efforts with flexible, reusable creative assets

The Strategy

We created a comprehensive design system to unify IBBA’s marketing materials while highlighting the Brangus breed’s value:

• Brochures & Breed Promotion — Designed polished brochures and flyers showcasing Brangus benefits, performance data, and breeder success stories.

• Print Advertising — Created full-page ads for industry magazines with bold visuals and messaging aligned with IBBA’s “Built for Business” brand.

• Digital Advertising — Designed responsive web banners, social graphics, and event promotions optimized for digital campaigns.

• Publication Support — Produced branded templates for Frontline Beef Producer and Brangus Journal to maintain consistency across editorial layouts.

• Event Branding — Designed signage and on-site graphics