The International Brangus Breeders Association partnered with Sierra Cargill Marketing & Creative to refresh their brand identity and create a modern, versatile logo system that reflects the strength, adaptability, and business-driven focus of the Brangus breed. Our goal was to honor IBBA’s heritage while positioning them as an innovative, forward-thinking association.

The Challenge

IBBA needed a brand identity that:

• Modernized their look without losing their deep agricultural heritage

• Worked seamlessly across print, digital, signage, and merchandise

• Unified messaging under their new brand slogan: “Built for Business”

• Appealed to both seedstock producers and commercial cattlemen

• Created a flexible, future-proof visual identity to support their growth

The Strategy

We designed a comprehensive rebranding plan focused on clarity, flexibility, and consistency:

• Logo Redesign: Developed a clean, bold logo system with adaptable variations for different uses (horizontal, stacked, emblem formats).

• Typography & Color Palette: Created a modern, approachable visual language using rich, timeless colors like Brangus red and neutral accents.

• Brand Messaging: Aligned visuals with IBBA’s “Built for Business” positioning and supporting messages like “Built to Last” and “Built for Profit.”

• Versatile Application: Ensured the branding worked across print collateral, event signage, apparel, digital platforms, and social media campaigns.

The Results

With a cohesive new identity, IBBA now has:

• A modern, recognizable logo aligned with their “Built for Business” message

• Brand consistency across every platform and publication

• Stronger visual recognition within the cattle industry

• A scalable branding system designed to evolve alongside IBBA’s growth

• Improved engagement across digital and print channels