Content Creation & Marketing Strategy

Axis Seed - Red Barn Enterprises

Axis Seed – Red Barn Enterprises partnered with Sierra Cargill Marketing & Creative to elevate their brand presence and grow their market reach through a comprehensive content strategy. By combining digital marketing, social media management, email and text campaigns, print collateral, and paid advertising, we created a consistent, data-driven marketing plan designed to increase awareness, generate leads, and drive sales.

The Challenge

Red Barn Enterprises needed a clear, cohesive marketing strategy to stand out in a competitive seed market while maintaining strong relationships with their local producers.

Their goals were to:

Create consistent, engaging content across multiple platforms
Highlight their Max Yield System, top-performing hybrids, and other products
Increase visibility among local growers
Drive traffic to their website and encourage catalog downloads
Develop campaigns that worked both online and offline

The Strategy

We built a multi-channel marketing strategy designed to educate, engage, and convert:

Content Creation:

Developed a content calendar highlighting hybrid performance, customer success stories, and Max Yield System agronomy tips across multiple platforms
Created high-quality photo and video assets from test plots, field days, and local farms
Designed branded graphics and infographics for social media, email, and print

Digital Marketing Strategy:

Launched paid advertising campaigns on Facebook, X, TikTok
Push bi-weekly email campaigns promoting products, events, and agronomy tips
Optimized their website for SEO keywords like Kansas seed dealer, agronomy services, and high-yield corn hybrids

Integrated Print & Digital:

Designed children's coloring books, hybrid sheets, and field day brochures
Produced QR code integrations linking print materials to digital campaigns
Aligned messaging across all platforms for brand consistency

The Results

With a unified content strategy, Red Barn Enterprises achieved:

220% increase in social media engagement
65% growth in website traffic year-over-year
35% increase in seed catalog downloads
Higher customer retention through improved brand visibility
Stronger recognition of Max Yield System benefits among local growers

Content without strategy doesn’t work.
Our content creation and marketing strategy services build consistent, data-driven campaigns that connect with your audience and drive measurable results.

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