Copywriting

International Brangus Breeders Association

The International Brangus Breeders Association partnered with Sierra Cargill Marketing & Creative to create a featured editorial for Frontline Beef Producer. The article, “From Pasture to Platform: How to Market Your Cattle Digitally,” educated Brangus breeders on leveraging social media and digital marketing strategies to grow visibility, build stronger connections, and increase sale success.

The Challenge

IBBA wanted to provide valuable, actionable marketing insights to its members and readers without being overly promotional. The goal was to:

Educate breeders on modern digital marketing strategies
Position IBBA as a thought leader in the cattle industry
Align messaging with the association’s “Built for Business” brand positioning
Encourage breeders to adopt tools that expand their buyer reach

The Strategy

Our approach was simple: educate, don’t advertise. We created an editorial designed to teach Brangus breeders how to use digital marketing tools to grow visibility and connect with buyers.

Focused on actionable, step-by-step tips breeders could implement right away.
Wrote in a conversational, approachable tone to make the content relatable.
Aligned the messaging with IBBA’s “Built for Business” brand positioning without making the article feel promotional.
Highlighted real-world marketing strategies specific to cattle producers, like consistent posting, high-quality visuals, and multi-channel advertising.

The Results

Strengthened member relationships by providing valuable, actionable content
Created evergreen content that can be reused across platforms and future publications
Positioned IBBA as a trusted resource for marketing insights

Words shape perception.
Our copywriting and editorial strategy services help ag brands tell their story, educate their audience, and build stronger connections.

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