Events

Palace City Livestock Auctioneer Contest - Mitchell Livestock Market

Mitchell Livestock Market partnered with Sierra Cargill Marketing & Creative to promote and manage the Palace City Livestock Auctioneering Contest — a premier event where top auctioneers from across the region competed, selling real cattle to real buyers in real time.

Our team handled full-scale event marketing and support, from social media promotion and sponsorship recruitment to print materials and eblasts.

The Challenge

The Palace City Livestock Auctioneering Contest needed:

A comprehensive marketing strategy to generate buzz and drive attendance
Sponsor recruitment to help cover event costs
Eye-catching creative for both digital and print promotion
On-site content capture for future marketing and recap coverage
Day-of event management to ensure smooth execution

Because this was a live contest, where competing auctioneers sold real cattle to real buyers, the event required seamless coordination between marketing, sponsors, participants, and Mitchell Livestock’s operational team.

The Strategy

We built a multi-channel event marketing plan designed to maximize visibility, attract sponsors, and deliver a polished experience for attendees, participants, and buyers:

Digital Promotion Created targeted social media campaigns, email blasts, and text alerts to drive attendance and generate excitement.
Sponsorship Outreach Secured key event sponsors and developed recognition strategies for them across print, digital, and live promotions.
Creative Collateral Designed programs, banners, flyers, and branded materials to keep event visuals consistent and professional.
Content Capture Filmed and photographed the contest for promotional recaps, future marketing, and sponsor deliverables.
Event-Day Management Assisted with setup and teardown, coordinated with participants, and ensured the contest ran smoothly start to finish.

The Results

The Palace City Livestock Auctioneering Contest was a major success:

High attendance from buyers and consignors
Increased sponsor visibility across digital, print, and live recognition
Over 1 million views on social media before, during, and after the event and 400 new social media followers
Professional, cohesive branding across all marketing materials
A complete library of photos and videos for future promotions

Bring Your Event to Life From Start to Finish.

From social media to day-of support, our event marketing and management services help businesses deliver events that drive attendance, create impact, and run smoothly from start to finish.

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