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Molz Seed
Photo & Video
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Molz Seed partnered with Sierra Cargill Marketing & Creative to create a year-long library of high-quality photo and video content that tells their story, highlights their products, and connects with local producers. Our goal was to deliver visuals that stop the scroll, elevate their online presence, and power ag marketing campaigns across social media, their website, and paid ads.
The Challenge
Molz Seed needed enough high-quality, eye-stopping visuals to fuel a full year of social media content, website updates, and digital marketing campaigns.​
We needed content to:
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Build a consistent visual identity for their brand
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Capture product performance and real results in the field
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Create authentic, story-driven content featuring the Molz Seed team
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Produce enough assets to sustain engagement all year long
The Strategy
We developed a comprehensive photo and video plan to maximize content creation during peak opportunities throughout the season:
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In-field photography during planting, growing, and harvest
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Drone footage to capture dynamic, wide-angle visuals
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Lifestyle and team photography to humanize the brand
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Product-focused visuals highlighting Molz Seed hybrids
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Short-form reels and clips optimized for social media campaigns
By capturing a wide range of visuals, Molz Seed gained a full-year content library to power their ag marketing strategies without running out of fresh material.
The Results
With their new library of professional photo and video content, Molz Seed now has:
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80+ curated images and videos for social media, print, and their website
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A full year of scroll-stopping visuals for ongoing social campaigns
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Authentic, story-driven content that boosts customer engagement
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Consistent creative assets to fuel paid ag advertising
