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Irvine Ranch Genetics
Web Design
Irvine Ranch Genetics partnered with Sierra Cargill Marketing & Creative to redesign their outdated website into a modern, mobile-friendly platform that reflects the quality of their genetics program and connects with both commercial cattlemen and seedstock producers.
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The Challenge
Irvine Ranch Genetics’ old website lacked visual appeal, wasn’t mobile-responsive, and didn’t effectively showcase their elite genetics. The main goals were to:
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Create a modern, easy-to-use website
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Make sale details and sire information easier to access
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Showcase high-quality visuals of their operation and cattle
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Improve SEO to increase online visibility
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Provide a user-friendly platform the Irvine team could update themselves
The Strategy
We developed a custom web design tailored to the Irvine Ranch Genetics brand:
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Built a mobile-first, responsive design for seamless browsing
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Designed a clean navigation structure to highlight sales, sires, and donor females
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Integrated professional photos and videos to visually tell their story
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Wrote SEO-optimized copy to increase search rankings for terms like Brangus genetics and registered Brangus bulls
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Trained the Irvine Genetics team so they could update sale catalogs, donor lists, and private treaty offerings anytime
The Results
Since launching the new site, Irvine Genetics has seen:
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More traffic from search engines
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Higher engagement on sale and sire pages
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Increased time spent on the website
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More inquiries from potential buyers
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Greater control over their content thanks to training
